Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

Kathleen Goodwin, ceo of iMakeNews, took over the column I launched for ClickZ on E-newsletter Strategies. If I do say so, she’s buzzing along nicely as a columnist. Read her cogent argument for why businesses should consider blogging: Weblogs: Dare We Go There?

One of her points is that blogs are “unedited.” Can a company that’s used to speaking in carefully modulated corporate-speak tolerate that? Could be that a new set of best practices for business blogs will evolve. A successful corporate blog may ape the “raw” and “unedited” style of a personal blog. But it will probably be reviewed by a savvy in-house editor who knows what crosses the line and what doesn’t.