On the evolving topic of “Can you pitch a blog?” with an article or clever idea… I was emailing back and forth today with Seth Godin (he’s a WordBiz subscriber). He wrote to say, “Great promo gimmick! Here’s my name: Blue Walnut.” To explain, I’m running a naming contest this week, inviting WordBiz readers to suggest a title for my new E-newsletter Seminar Report coming out this month. I’ll be upfront. I stole the “naming contest” idea from Lisa Sparks, a smart copywriter in Florida. Whoever submits the winning title gets a free copy of my report (value USD $147). So anyway… Seth loved the idea and submitted Blue Walnut. A title along the lines of his new book Purple Cow, I suppose. I emailed back and asked if he wanted to blog this clever contest idea. He responded: “I don’t think I’ve ever blogged someone who asked. Not sure why, but that’s the deal.”
P.S. He changed his mind ! And I don’t have any cats. Ugh, hate ‘em. I like dogs and babies.
The question of pitching blogs is a fun one. I’m not sure I could ever directly pitch my blog to a blogger (though I suppose I’m doing that by default just by commenting here). But I have no problem pitching it to the outside world - I just distributed a press release about our Cheskin blogs yesterday.