Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

That’s the headline on a recent issue of Living Fit. Does it make you want to find out more? (Sorry, I couldn’t find a Web site for this publication. You’re not missing much… )

I had coffee this morning with neighbor and business colleague Tom Graham. Tom maintains that everything he learned about effective copywriting for the Web comes from those schlocky health & fitness magazines at the grocery checkout. His favorite is Men’s Health.

Here’s a gotta-read more headline from a recent issue of MH: “7 Pains You Should Never Ignore: These common aches could be nothing. Or something far worse… “