A new email marketing study by Quris says that consumers can’t engage in more than 10 - 20 email relationships at a time. If your company is not in this “trusted inner circle” whose emails are being read, you’re outta luck. I suspect the same thing holds true for B2B email relationships. Be honest, how many e-newsletters or blogs do you read consistently? If you pick up a new online information source and really start paying attention to it, you’re likely to drop another, right?
Discussion
What do you think? Leave a comment. Alternatively, write a post on your own weblog and use the following URL as a trackback (copy and paste it!):http://debbie.dreamhosters.com/2003/10/02/zero-sum-email/trackback/
Comments
Leave a Reply
FREE Blogging Tips
Download Top 7 Tips to Write an Effective Business Blog when you subscribe to Debbie's award-winning WordBiz Report - read by over 19,000 subscribers worldwide.
Current issue | Privacy
What readers say
Sorry guys, but permission email is always second teir with me. I know what you mean by relationship. I am a marketer, but I am not engaging in a relationship with you. You are engaging in a relatinship with me.
Do I care that I receive your email, yes. Do I make sure my spam filter doesn’t spam it, yes. Do I surf over to your website, yes.
Do I eagerly anticipate your email, no. Do I wonder if you are sick if you don’t write me everyday, no. Are you a friend, no. Am I going to fall in love with you, no. Am I going to cry with your, or laugh with you, no. Am I going to spend hours trying to find just the right words that would help you put your world back together, no.
That takes a personal email speaking personnally, not some corporate process heaving persuasion or promo on me. It takes a “how can I help you,” not a “how can you help us.” And, it takes a long series of exchanges.
On the Fast Company forum, we used to have one person that always wrote from a moral, high-level point of view. He decided to play a game and use an alias. He still wrote the same way. I knew him too well. No permission campaign will ever know me that intimately.