Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

Here’s a good example of blogging with a business purpose: Ad-Tech is sponsoring a blog of its three-day conference in New York City this week. MarketingWonk has deployed a team of bloggers to cover every session and report to us live. Only problem is a lack of a WI-FI (wireless) Internet connection at the conference. So the postings are not exactly real-time.

So what’s the business purpose of this kind of blogging? Presumably, to create a content-rich record of this event to induce more registrations and more advertising support for the next Ad-Tech conferences (scheduled in San Francisco, Chicago and New York in 2004).

I’ve just skimmed a few of the entries. What’s most interesting is when the “blog-reporters” express a point of view about the session or speakers. Go directly to Ad-Tech’s blog