Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

For some reason, I opened a message from Daniel Will-Harris recently. It begins:

“A few days ago I opened my closet door and found myself staring into a dark maw of nothingness. Where had all my clothes gone?”

I don’t know about you but I like absurd humor. This grabbed me. I clicked through and discovered this was Daniel’s Schmoozeletter promoting his Web design business. Sign up and you instantly get access to a passel of interesting fonts and clipart. Sometimes funny stuff works. It’s hard to do.