Google yourself… That’s today’s pithy two-word tip from personal branding guru William Arruda. As he puts it: “Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding. Your Google results also become useful data points for those who are looking to make decisions about you.”
So… I googled him. 24,700 results for Arruda. #1 points to his site.
Then I googled yours truly. 77,900 results. #1 is this blog. Which proves that search engines love blogs. debbie’s blog is less than one year old. Whereas my site, www.WordBiz.com, has been up since 1995.
Here are a few more: Seth Godin: 136,000 results. Ralph F. Wilson: 637,000 results. Martin Luther King: 2,480,000 results. Seamus Heaney (my favorite poet): 76,800.
I agree. Search engines love blogs. That is true of Google, Yahoo, MSN Search…any of them. Search engines love fresh content and many incoming links, especially links within text that are themed to the same topic. Blogs provide all of those munchy goodies for the search engine spiders; and the search engine algorithms are rewarding them. I have been spreading the blog message in the search engine optimization (SEO) community for awhile. Only now are a few webmasters and SEOs catching on.
Boy, have I got a long way to go. Just a few measly returns, and none of them the top one. I didn’t know there were so many Paul Chaney’s out there.
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