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Limit your links

Thursday, May 20th, 2004Filed in E-newslettersComments

In your HTML e-newsletter, that is. That’s the subject of a mini column I wrote for today’s issue of BtoB E-mail Marketer Insight. Sounds counter intuitive but it’s really not. By limiting the number of hypertext links, you narrow down your readers’ choices. Make ‘em click where you want them to click.

Discussion

What do you think? Leave a comment. Alternatively, write a post on your own weblog and use the following URL as a trackback (copy and paste it!):
http://debbie.dreamhosters.com/2004/05/20/limit-your-links/trackback/

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