Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

In fact, I just published the latest issue of WordBiz Report. You can read it here. Or jump right to the lead article, a case study on why the Air Conditioning Contractors of America’s blog is NOT, er, cool…

My colleague Nick Usborne has been writing about e-newsletters recently. His articles are right on point about the importance of online newsletters or ezines containing news (as opposed to promotion) and being written in a “personal, genuine way.” Write a Real Newsletter and Be Personal in Your Newsletters.