Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

A cameraman & a producer came to my office today to film me “blogging” for a segment on the long-running public television show Nightly Business Report. Yup, I was just typing, moving the cursor around, hitting save & publish. But they seemed to find it awfully exciting. Then we sat down for an interview. I stressed that blogging can be an effective marketing strategy for both large corporations and small companies. It’s both an instant publishing tool AND a way to get closer to your customers by speaking to them in a human voice. I’ll let you know what day the segment is going to run. It airs on (U.S.) public TV stations in the early evening.