Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

Intriguing new study by Poynter EyeTrack takes an in-depth look at how people see or read Web pages on news sites. Study notes that only 4 or 5 people out of a thousand click on an Internet ad. But up to 82% will click on a text-only ad. You can read the whole study on the EyeTrack III site. Covers home page design, headline & font size, navigation, article layout, etc. Applicable to any content-rich site.