Why you should never classify leads as “hot”

Thursday, October 21st, 2004Filed in Conference NotesComments

A wrap-up of this week’s B2B Lead Gen Summit in Washington DC from MarketingSherpa: Why You Should Never Classify Leads As Hot. Includes lots of tips from speaker Mac McIntosh. Along with a link to his nifty Marketing Lead Calculator. (It’s a downloadable spreadsheet.)

What do you think? Leave a comment. Alternatively, write a post on your own weblog and use the following URL as a trackback (copy and paste it!):

http://debbie.dreamhosters.com/2004/10/21/why-you-should-never-classify-leads-as-hot/trackback/

Jim on Sunday, January 22nd, 2006 at 11 pm

I want to get more information rergarding your word Debbie.
Jim

Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.