Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

I ran across this page a while back but just found it again today. Here are dozens of ideas from 37signals to spruce up your Web site, emails and e-commerce strategy before the end of the year online buying splurge (you hope). My favorites: “holidize” your logo” and “holidize” your home page copy. B2C retail oriented but still some good ideas to steal from for B2B sites. In the same vein, I published a mini column in today’s BtoB E-mail Marketer Insight: The end-of-year holidays are just around the corner. Is this good or bad for my e-newsletter? (Scroll down to Ask the Expert.) 37signals publishes a cleverly-titled blog: Signal vs Noise.