I’m writing a book about Corporate Blogging for Penguin

It’s official! I’ve just closed a deal with Penguin Portfolio to write a book about corporate blogging. Pub date is 2006. Penguin is the publisher of Seth Godin’s books, including Purple Cow and his new All Marketers Are Liars. As well as some other nifty business books. Of course, there will be a "book blog" to accompany the creation (and, er, promotion) of the book. I can’t promise that I’ll post every chapter as I write it, as Robert Scoble and Shel Israel are doing over at The Red Couch. But I’ll be asking for input and hope you’ll speak your mind. Stay tuned…

Discussion

What do you think? Leave a comment. Alternatively, write a post on your own weblog and use the following URL as a trackback (copy and paste it!):
http://debbie.dreamhosters.com/2005/06/02/im-writing-a-book-about-corporate-blogging-for-penguin/trackback/

Comments

  1. steve mertz on Thursday, June 02nd, 2005 at 10 pm

    Debbie-Congratulations! Just wanted to Thank You for all the great information you give to us. Two months ago I didn’t know what a rss feed was-or a blog for that matter. :) Great Job! Steve

  2. Linda Abraham on Friday, June 03rd, 2005 at 11 am

    congratulations on the book deal! I look forward to reading it.

  3. JF on Friday, June 03rd, 2005 at 5 pm

    Congrats. A terrific idea. We started a corporate blog about a month ago and are stumbling our way through. So look forward to the book…and, of course, if for some reason you do want some neophyte input, let us know!

    JF

  4. pressforchange on Wednesday, June 08th, 2005 at 6 pm

    That’s very exciting, Debbie!

    I thought you might like to know that my company, Press For Change Publishing, just launched its first title, Digital Dish, which is a compilation of the best recipes and writing from food blogs around the world. If it is successful then we will be branching out into other specialized niches of blogging. It seems like the personal touch and connection is really making a difference for successful communication using blogs.

  5. Businessorati on Tuesday, June 28th, 2005 at 10 pm

    Sorry Debbie, I am posting this comment a bit late. Please accept my belated Congratulations for the book. I will look forward to it as I can use some of your ideas for my “Blog Outsourcing” concept for small and medium businesses. This concept lets small businesses afford a luxury of a full-blown Company blog, which only large companies can afford to have currently.

  6. mgblankenship on Saturday, January 28th, 2006 at 5 pm

    Hi Debbie…belated congrats as well on the book deal! I can’t wait to get it! I’ve started several blogs (and even been asked to blog professionally) thanks to hearing you speak about them at DMAW several years ago. You also inspired me to completely re-do our company’s website.
    Thanks so much, Missy

    http://mgblankenship.blogspot.com

Leave a Reply