Tip #5: How to uncover your “story” for an effective corporate blog

See today’s issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.

Unless you’re GM and sell cars, your widgets themselves are rarely a good topic for your blog.

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Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.