Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

Amidst all the blather about blogs, there’s one e-marketing phenomenon that isn’t dead yet. Yup, it’s e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say:

“The average time allocated to a newsletter after opening it was only 51 seconds. “Reading” is not even the right word, since participants fully read only 19% of newsletters.”
- Jakob Nielsen

Ouch. So how do you make your e-newsletter stand out and become a must-read for your audience? Great content, appealing design, the right frequency, etc. There are lots of moving parts. Take a look at my award-winning E-newsletter Starter Kit for dozens of specific tips.

It’s a 149-page guide packed with screenshots and examples. It’s still one of the best-selling items in my store. Download it instantly as a PDF or order it as a binder with accompanying Audio CD and CD-ROM.