Nielsen BuzzMetrics' Pete Blackshaw gives my just-published book, The Corporate Blogging Book, a thumbs up in a thoughtful review on ClickZ.
"The Best Business Blogging Book"
Brand Autopsy's John Moore (a soon-to-be author himself) is calling The Corporate Blogging Book The Best Business Blogging Book.
Quoted in The New York Times
This was kinda cool. Columnist Randy Stross quoted me recently in his New York Times column on the topic of CEO blogging .
#6 on Amazon's Business / Marketing & Sales bestsellers
My first book The Corporate Blogging Book made it to #6 on Amazon's Business / Marketing & Sales bestseller list on the official August 3rd release date. In another first, my first child, Eliza, got appendicitis on that day. Eliza is a pediatric resident and initially refused to go to the emergency room. It's a doctor thing; they don't like to be sick.
Bloggers review The Corporate Blogging Book
Phew. They like it. Though bloggers are *not* the intended audience for my book. Rather it's the non-cognoscenti, the skeptical and the fearful that the book is directed at. Blogger and mainstream media reviews of my book here.
Launch party in Washington DC was a blast
Washington's blogging cognoscenti, as well as corporate blogger wannabes, showed up at a pre-release launch party for The Corporate Blogging Book. Details and more pics here.
Do you need a CEO Blogging Coach?
Bill Gates does. Get the scoop…
Results of my 2nd Annual 1-Minute Blogging & RSS Survey
85 percent of the 449 respondents say blogging is *not* a fad. 67 percent say blogging will become a must-have corporate marketing & communications tool. Learn more…
Monday, August 21st, 2006Filed in Updates
Interviewed by PodTech.net’s Jennifer Jones on Corporate Blogs: Their Use in Marketing Strategy. As part of PodTech.net’s Marketing Voices series.
Note: Robert Scoble left Microsoft in June to work for PodTech.net.
Cool to be quoted on the topic of CEO blogging in Randall Stross’s Digital Domain column in The Sunday New York Times Business section (July 30, 2006). More…
Pre-release launch party in Washington DC
A good crowd of Washington’s blogging cognoscenti, as well as corporate blogger wannabes, showed up at the downtown 4th Estate Grille for a pre-release party, one week before the official pub date of August 3rd.
John Aravosis of Americablog fame (at right) was there. A bunch of my friends from Fleishman-Hillard (co-hosts of the event) came, including Dan Horowitz and Peter Klaus (at left).
And of course local celebrity corporate bloggers from the book, including Pat Cleary of NAM (at left), Kevin Holland of ACCABuzz and Cheryl Contee of BloggerRelations. Ken Yarmosh live blogged the event.
Mitch Derman, a senior communications manager for AOL (at right), won the signed copy of my new book. And Olsson’s was on hand to sell books to the other attendees.
See more photos on Flickr. If you missed the party, order your copy on Amazon! Oh and my inspired words to mark the pre-release launch of The Corporate Blogging Book in Washington DC:
“The city of spin meets the new age of corporate transparency… “
Do you need a CEO Blogging Coach?
Bill Gates does. Get the scoop…
Results of my 2nd Annual 1-Minute Blogging & RSS Survey
85 percent of the 449 respondents say blogging is *not* a fad. 67 percent say blogging will become a must-have corporate marketing & communications tool. Learn more…
Tip #2: ROI of blogging: yes it’s measurable but not (usually)in dollars
Get the full story in the current issue of WordBiz Report.
Technorati: the corporate blogging book , corporate blogging , fleishman-hillard, debbie weil
Wednesday, August 2nd, 2006Filed in Updates
Finally! The Corporate Blogging Book will be published today and available through Amazon as well as bookstores. Order it through this link and help my Amazon ranking shoot up! Think of it as your tiny contribution to Web 2.0, the new participatory Web.
You can download a free 28-page excerpt here!
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