April 12, 2007 teleconference: How to Create a Content Strategy for Your Blog

The April 12, 2007 teleconference is now available as an MP3 audio recording & enhanced PDF transcript. So you're serious about launching a blog for your organization. You're asking: who should write our blog? Can we ghostblog for our CEO? Can it be multi-author? How do we choose topic(s)? Do we need a blog editor and what should his/her role be?

 
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Ccu_120x120_2 Special thanks to my teleconference sponsor, Conference Calls Unlimited.


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