Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

Moderated panel on Corporate & CEO blogging at BlogWorld Expo in Las Vegas. Panel of heavyweight corporate bloggers included John Earnhardt of Cisco, Pete Johnson of HP, Jennifer Cisney of Kodak and Brian Lusk &  Paula Berg [links to case study] of Southwest Airlines.

One "live blogger" described this as an outstanding session. Simon Chen wrote up our session here. And another positive write-up here.

More info about BlogWorld here.

Thursday Nov. 8, 2007: 10:15 AM - 11:45 AM Pacific

Presentation and discussion with esteemed fellow panelists William Moss (aka Image Thief) and China's WOM guru Sam Flemming. This is a lunchtime event for AmCham Shanghai members on Tuesday Oct. 23, 2007. More info here.

Watch Edelman Asia Pacific chief Alan Vandermolen's video interview with CIC's Sam Flemming.

Why should the Top Dog blog?

I'm talking about CEO and senior executive blogging to an audience of multi-national executives at AmCham China at events in Beijing (Oct. 16) and in Shanghai (Oct. 23). The events are sponsored by Edelman PR.

I'll explain what constitutes a CEO blog, outline the pitfalls and challenges of senior executive blogging and provide examples of some of the most successful. I'll also touch on “ghostblogging” and the importance of social media as a corporate communications tool. The first 30 who sign up will get an autographed copy of the Chinese edition of The Corporate Blogginng Book.

Keynote speech on corporate and CEO blogging at Webcom Montréal.

Internal presentation for Edelman's Shanghai office on social media, the practical challenges of CEO blogging, etc.

Lunch wiith Jeremy Goldkorn, founder of the hugely popular Danwei.org which covers Chinese media, marketing, advertising and urban life. See Danwei's 2007 list of best Chinese blogs (in English) here.

Internal presentation for Edelman's Beijing office on social media, the practical challenges of CEO blogging, etc.

More about the event here. It's being held at the National Press Club. Open to non-members. My fellow panelists are Geoff Livingston, Steve Marino and Dan Beyers, local business editor of The Washington Post.

I'm on a panel with Des Walsh of Business and Blogging fame at Ad-Tech Beijing. This is a mega event being held at the China World Hotel, adjacent to the China World Trade Center. Des is moderating our panel, one of the last of the two-day conference. Joining us will be Jason Ge, National Sales, GM Sina.

Panel is from 1625h - 1725h.