Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

How to Write a Great Corporate Blog

Kudos to the Personal Branding Global Telesummit marking the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. I led a session on How to Write a Great Business Blog and was one of dozens of speakers who donated their time. The Washington Post covered the event in a short article: Your Brandwidth. Reporter Vickie Elmer quoted me as follows:

"If you can write a consistently interesting and informative blog, you brand yourself as someone worth listening to, worth doing business with, worth hiring," [Debbie Weil] said.

Weil, author of The Corporate Blogging Book, said her publisher contacted her after reading her blog. Blogs help folks "get found." She said, "It's a way to control your digital identity." That's a growing part of your brand.
- The Washington Post (Nov. 8, 2007)

China Blogging Tour - October 2007

l recently returned from Beijing and Shanghai where I spoke at various events about CEO & corporate blogging. Edelman PR sponsored my book tour to mark the publication in Mandarin Chinese of The Corporate Blogging Book. It was a mind-blowing experience. See videos, photos and blog of my China Blogging Tour.  黛碧薇 

How & why to add video to your blog

Get step-by-step instructions. Your blog will soon be sooo 2006 if it's not multimedia. Continue reading…

Have you RSS'd yourself?

This is not an exercise in vanity. It's your no-cost, real-time way of monitoring the blogosphere and then engaging where appropriate. Continue reading…

Ya gotta have an avatar

A what, you ask? An avatar, the cartoon version of yourself that wanders around in a virtual reality environment like Second Life. Trust me. This will soon be very big. Continue reading…

Marketers beware: folks are unhooking from their computers

A quick prognostication for 2007: With wifi becoming ubiquitous, we'll be getting much more information via our cell phones and PDAs. Format your HTML newsletter to be read on a Treo. Write concise, compelling titles for your blog posts. That's what people see when reading RSS feeds on a handheld device. 

Do you need a CEO Blogging Coach?

Bill Gates does. Get the scoop…

How to Write a Great Business Blog

Join me at the round-the-clock Personal Branding Global Telesummit on Thursday Nov. 8, 2007 to mark the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. This 12-hour teleconference is FREE and you can dial in from anywhere. Choose from dozens of sessions on topics related to personal branding. (Mine is How to Write a Great Business Blog.)

Speakers include William Arruda, Nina Burokas, Krishna De, Kirsten Dixson, John Jantsch, David Meerman Scott, Guy Kawasaki, Andy Sernovitz and many others. All are donating their time, BTW, and 100,000 participants are expected. Each is being asked to make a donation to Kiva, a microfinance organization. Register here [look for little box on right-hand side] to get the dial-in number.

Special Offer - US $47 value

I'm offering a great freebie in conjunction with the event. One of my favorite chapters in The Corporate Blogging Book is Chapter 7 ("Top Ten Tips to Write an Effective Business Blog"). Buy my book on Amazon (or UK edition; or in Mandarin Chinese). Then email your Amazon receipt to me at debbie.weil(at)gmail.com. I'll send you gratis the downloadable audio recording of my one-hour teleconference on Writing a Great Corporate Blog (value US $47.00).

China Blogging Tour - October 2007

l recently returned from Beijing and Shanghai where I spoke at various events about CEO & corporate blogging. Edelman PR sponsored my book tour to mark the publication in Mandarin Chinese of The Corporate Blogging Book. It was a mind-blowing experience. See videos, photos and blog of my China Blogging Tour.  黛碧薇 

How & why to add video to your blog

Get step-by-step instructions. Your blog will soon be sooo 2006 if it's not multimedia. Continue reading…

Have you RSS'd yourself?

This is not an exercise in vanity. It's your no-cost, real-time way of monitoring the blogosphere and then engaging where appropriate. Continue reading…

Ya gotta have an avatar

A what, you ask? An avatar, the cartoon version of yourself that wanders around in a virtual reality environment like Second Life. Trust me. This will soon be very big. Continue reading…

Marketers beware: folks are unhooking from their computers

A quick prognostication for 2007: With wifi becoming ubiquitous, we'll be getting much more information via our cell phones and PDAs. Format your HTML newsletter to be read on a Treo. Write concise, compelling titles for your blog posts. That's what people see when reading RSS feeds on a handheld device. 

Do you need a CEO Blogging Coach?

Bill Gates does. Get the scoop…

Moderated panel on Corporate & CEO blogging at BlogWorld Expo in Las Vegas. Panel of heavyweight corporate bloggers included John Earnhardt of Cisco, Pete Johnson of HP, Jennifer Cisney of Kodak and Brian Lusk &  Paula Berg [links to case study] of Southwest Airlines.

One "live blogger" described this as an outstanding session. Simon Chen wrote up our session here. And another positive write-up here.

More info about BlogWorld here.

Thursday Nov. 8, 2007: 10:15 AM - 11:45 AM Pacific

Keynote speech on corporate and CEO blogging at Webcom Montréal.

l did an audio conference session on How to Write a Great Business Blog as part of the mega Personal Branding Global Telesummit. This round-the-clock event celebrated the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. There were dozens of great speakers. Listener Janet Barclay wrote up my session here.