Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

A pointer to another article on this topic in today’s Toronto Globe and Mail: Net Diarists Blog Their Way to a Job. Thanks to WordBiz subscriber Barnaby Kalan for the tip. Barnaby is author of Outsourcing Yourself, a pithy little paperback that happens to mention the “Top 10 Tips” from yours truly on publishing an e-newsletter as a lead generator (pages 109 - 111).

Makes sense if you think about it. Not only is a business blog a way for a company to reveal its personality, voice… and maybe a few human foibles. But company-sanctioned blogs are a way to draw new recruits to your organization. That’s the gist of a story published in The New York Times this week: Need a New Job? Check Out a Blog.